The motto "mobile first" is still part of many marketing strategies, but "mobile only" is rapidly becoming the new reality. A mobile phone is the only known way to access the Internet in many emerging countries, where computers were not and are not a part of the digital evolution. Even in industrial countries, mobile is increasingly becoming the only relevant media channel. 91% of the global population has access to a mobile phone, and they like to keep them close – in Japan, for example, 90% of mobile phones are waterproof because people want to take their device into the shower with them. There are other mobile developments that your company will enjoy more, however, such as the new possibilities of mCommerce, worthwhile BYOD strategies or the potential of wearable devices.
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